FRONT OFFICE BY MARY COLLINS
Bcst. Future: Transplatform, Transcultural
As Millennials and younger generations continue to come of age and become the key decision makers of America’s households, it will become all the more critical to create programming that aligns with the demands of this media-savvy, diverse audience of content curators. Broadcast TV has the transcultural programming viewers want to watch. The challenge is in reaching them via a broader range of content delivery platforms now and in the future.
