Tremor International said it agreed to acquire Amobee for $239 million, continuing the dealmaking and consolidation in the ad tech business. Tremor International provides an end-to-end advertising technology. Amobee offers an advertising platform that optimizes outcomes for advertisers and media companies across linear TV, connected TV and digital media.
Ad tech company Tremor International is investing $25 million in VIDAA, the smart TV operating system subsidiary of Chinese set maker Hisense Co. Tremor International said its goal is to grow VIDAA, making it a bigger player in both the competitive TV OS category and the growing CTV marketplace.
Rupert Murdoch’s News Corp said Monday that it has agreed to sell London-based programmatic video advertising platform Unruly to Israel-based, London-listed Tremor International. News Corp will not get any cash, but a 6.91% stake in Tremor under the proposed deal.
