TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | March Madness A Costly Cancellation

The fallout from Thursday’s coronavirus-driven cancellation of the NCAA Division 1 Men’s Tournament will be over $1 billion in ad revenue for CBS and Turner Sports. “There’s no bad guy here,” said one expert, but remedies will almost certainly have to be created.

Sponsors Flock To TNT’s NBA All-Star Weekend

Ratings may be down for the NBA this season, but ad sales for the league’s All-Star Game remain strong. According to Jon Diament, executive VP and chief revenue officer at Turner Sports, commercials for this year’s All-Star Weekend in Chicago sold out faster than ever before at prices that were “significantly higher” than in past years.

Networks Dunked $656M During March Madness

March Madness continued to be a full-court moneymaker with CBS and Turner Sports generating $655.1 million in ad revenue during the NCAA Men’s College Basketball Tournament, according to new data from Standard Media Index.

March Madness Streaming On The Rise

Among all sporting events, the March Madness NCAA basketball tournament may be the most tailor-made for streaming video. According to CBS and Turner Sports, which have TV rights to the games and operate the streaming offerings, March Madness Live is setting new records for streams and streaming hours so far, with both categories up by more than 25% compared to last year.

Zucker Expected To Oversee Turner Sports

Jeff Zucker, the leader of cable-news outlet CNN, is about to add sports to his portfolio, giving him expanded oversight of more of the most valuable content in today’s media landscape — live programming. Zucker is expected to head AT&T’s Turner Sports, according to three people familiar with the matter, broadening his influence at the telecom giant as it moves quickly to re-organize WarnerMedia.

Turner Dives Into Sports-Gambling With Caesars

WarnerMedia’s Turner Sports inked a pact with Caesars Entertainment to develop sports gambling content. Under the agreement, Turner’s Bleacher Report will establish a studio inside the sports book at the Caesars Palace Las Vegas hotel and casino.

NBA League Pass Begins Quarter-By-Quarter Pricing

NEW YORK (AP) — Quarter-by-quarter pricing has launched on NBA League Pass, allowing fans to purchase games at reduced costs after each period. Single games are $6.99, and that price drops to $4.99 after the first quarter, $2.99 after the first half and $1.99 at the end of the third quarter. The pricing options were […]

Turner Sports Hires Candace Parker As Analyst

ATLANTA (AP) — Candace Parker has been hired by Turner Sports as an analyst and commentator for NBA games this season on TNT and NBA TV. Turner announced Wednesday that Parker, who is still playing for the WNBA’s Los Angeles Sparks, will provide analysis on NBA TV’s “GameTime” studio show and will be part of […]

Turner Brings VR To NBA All-Star Game, Playoffs

VR Continues To Expand Across NBA

Turner, Intel To Show NBA Games In VR

Turner Sports has partnered with Intel to broadcast weekly NBA on TNT games in virtual reality beginning with the 2018 NBA All-Star Weekend, which will be held Feb. 16-18, 2018. In the multi-year deal, Intel will become the exclusive provider of VR for the NBA on TNT and deliver live content for weekly matchups via its Intel True VR technology.

Turner Sports To Embed Mics In Field For NLCS

Turner, ESPN Tip Off NBA Playoffs With New File-Sharing Workflow

Media Cos, NBA Named In Fantasy Sports Suit

The legal chaos that imperils the daily fantasy sports (DFS) industry now officially threatens the professional sports leagues, media companies and financial institutions that have become partners with the two leading DFS companies, DraftKings and FanDuel. Two Florida-based DFS customers e-filed a class action lawsuit in the U.S. District Court for the Southern District of Florida against approximately 50 companies and individuals that have either invested in DFS companies or facilitated DFS gaming. Among those named are Turner Sports, Time Warner, NBC Sports Comcast Ventures, 21st Century Fox and Fox Sports Interactive Media.

Turner Sports Ups Barry To Production EVP

Greg Anthony Suspended By CBS, Turner Sports

WASHINGTON (AP) — Basketball analyst and former NBA player Greg Anthony was suspended indefinitely by CBS on Saturday after he was arrested on a charge of soliciting a prostitute in a Washington, D.C. hotel room. “Greg Anthony will not be working again for CBS this season,” A CBS spokeswoman said Saturday. Turner Sports also suspended […]

Turner Sports Refines Its NBA Coverage

NBA Nearing New Massive Media Deals

The NBA and its network partners expect to reach an agreement in principle on new long-term media deals by the start of the regular season, according to sources on all sides of the discussions. Talks have progressed so rapidly that details are emerging on a massive agreement that would see the league’s annual rights fee more than double, with ESPN and Turner combining to pay more than $2 billion per year on average.

Turner Sports Ups Lenny Daniels To President

Rachel Nichols Exits ESPN For CNN, Turner Sports

Veteran Turner Sports Broadcaster Jim Huber Dies

Shaquille O’Neal In Multi-Year Deal With Turner

Questions in CBS, Turner ‘Madness’ Deal

Next week, CBS and Turner Sports will unveil a new way to watch the NCAA Men’s Basketball Tournament, using two companies, two production teams, two sales forces, and four networks to air every game in the 68-team tournament. Although a plan may be in place, the playbook is by no means carved in stone, as even the top executives at CBS and Turner are not sure how quickly viewers will grasp the new broadcast schedule.

‘March Madness’ Ads Nearly Sold Out

Commercial time during the NCAA men’s college basketball tournament is virtually gone, despite the complications introduced by showing games on four channels instead of one. March Madness, as the NCAA tournament is more commonly known, is nearly sold out of TV and digital inventory on CBS and Turner’s TNT, TBS and TruTV. That’s the earliest the event has sold so much inventory in recent memory.

Infiniti Revs Up March Madness Sponsorship

CBS Sports and Turner Sports have teamed up with automaker Infiniti in a pact that extends well beyond the margins of March Madness. Having signed on as an official NCAA corporate partner, Nissan’s Infiniti marque will run a multiplatform campaign on CBS, CBSSports.com and NCAA.com throughout the regular season. Once the the newly expanded 68-team tourney tips off on Turner’s truTV, Infiniti will begin running its spots in each March Madness broadcast.

More National Options For NCAA Advertisers

Advertisers in the NCAA men’s basketball tournament will be able to buy one unit that stretches across four nationally televised games in a specific time window, based on the sales approach Turner Sports and CBS have taken to the marketplace.

Turner, CBS In Sync As NCAA Sales Teammates