U.S. ad spending is expanding at a higher rate than anticipated — jumping 5.8% in the second quarter after rising 6.5% in the first quarter — and is now on pace to reach a new all-time high for full-year 2018, topping $200 billion for the first time, according to a revised forecast released by IPG Mediabrands’ Magna unit.
UBS GLOBAL MEDIA AND COMMUNICATIONS CONFERENCE
Carey: TV Ad Market Soft, But Uptick Coming
Chase Carey, deputy chairman, president and COO of News Corp., echoed much of what other senior TV executives said about the TV advertising market recently: It’s soft, but overall not alarmingly so.
