The provision of holistic linear and OTT measurements will provide thousands of advertisers with incremental reach and performance information on Tegna’s 64 TV stations and Premion streaming service.
Companies in the advanced advertising business have formed the TV Data Initiative, a group that will look to accelerate the use of data in the television industry. The group includes Dish Media, Blockgraph, MadHive, VideoAmp, Eyeota and TVSquared and plans to spend the next six months assessing the state of data in the advanced TV ecosystem and identify challenges and opportunities.
TV measurement and attribution firm TVSquared and Blockgraph, which securely connects data providers and users, said they are working together to provide omni-channel TV measurement and attribution capabilities.
TVSquared, a global provider of TV attribution, has launched platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. TVSquared’s global platform measures reach, frequency and performance across linear and digital TV advertising, spanning tens of millions of households, across any device […]
The company’s 42 NBC and Telemundo TV stations and nine regional sports cable outlets have formed a partnership with TVSquared, a company that tracks response to advertising in an effort to determine the effectiveness of the efforts.