Real-time content isn’t dead. It’s just thriving in platforms other than search engines. Mass Relevance and Crimson Hexagon introduced separate partnerships to help marketers curate and publish Twitter content on television, along with Web sites, mobile and large-screen displays.
After two “Tweet Weeks” this year, CBS is rolling out “Social Sweep Week” to kick off the November book. CBS talent will take over the network’s various Facebook and Twitter accounts at points throughout the week, beginning with tomorrow’s big LSU-Alabama football game.
NEW YORK (AP) — Rapper Snoop Dogg gave props on Twitter to an ad for the Toyota Sienna minivan. Actress Tori Spelling linked to a website for rental cars. And […]
KDFW Tweets Rangers World Series Win…Twice
Next week, viewers of The X Factor can vote for a singer via Twitter in a partnership intended to strengthen the symbiotic relationship between television and the website.
Exclusives
NEW YORK (AP) — A hacker broke into the Twitter account of NBC News and sent out a handful of false tweets about a suspected hijacking and a plane attack […]
Among Twitter’s 100 million users, 55% are accessing the service on a mobile device. It may be safe to call Twitter a mobile service. The company’s mobile usage has increased 40% since last quarter alone. A self-serve ad buying tool will be coming online for small and medium businesses that can use geo-targeting.
Q&A With Twitter’s Top Local TV Journalist
Jenni Hogan, traffic reporter at KIRO Seattle, has more than 35,000 followers on Twitter, on which she started seven years ago. She’s as well known in Seattle for her prolific social media presence as she is for her on-air presence.
Chloe Sladden, director of content and programming for Twitter, has seen a real change in the past six months in how celebrities use social media. She says they’ve stepped up how they’re engaging with audiences, promoting their projects and supporting causes.
Local TV Is Top Industry On Twitter
The New York Times is the most social company in the U.S., and local TV is the top industry on Twitter, finds a report by NetProspex. The report measures the number of employees with social media accounts (using a company email address) and their total connections — which by definition, favors larger companies.
Plot revelations via Twitter and the Internet are reaching many people before they get around to seeing their recorded TV shows or new movies or read new books.
Alarming messages reporting the assassination of President Obama remained online for 10 hours, prompting Secret Service concern.
The Federal Trade Commission is taking a closer look at Twitter, sending a query about possible antitrust behavior to another tech firm that has sparred with the social-networking site. UberMedia, which makes products allowing users to access Twitter from mobile phones, confirmed Thursday that it was contacted by the FTC about Twitter. The company declined to give specifics about the inquiry, but UberMedia has fought with Twitter in recent months about whether it can continue offering Twitter-related apps.
Don’t just complain about sad news – do something about it! That’s what viewers of and staffers from WXYZ Detroit did, using the power of social media in the community. Using the Twitter hashtag #backchannel and Facebook, a group of more than 100 people gathered to help clean up Detroit.
Social Media + Broadcast TV = Killer App
A TVGuide.com study found that more viewers chatted and tweeted while watching live TV during the past season and the top 10 most popular “social shows” are all aired on broadcast networks. Such social viewing is giving rise to a new metric, social impressions, that bolsters the gross ratings points. Stations are also discovering the value of tying local programming in with the Facebook and Twitter.
Twitter has become an invaluable tool for journalists when it comes to finding sources and sharing stories. Now the microblogging site has released a guide — Twitter for Newsrooms — that shows reporters how to best use the tool in their daily travails.
The relationship between the two, which Twitter has been actively trying to promote in the last nine months or so, is a funky one. On Twitter, The Real Housewives Of New Jersey trumps Modern Family. Why?
The relationship between the two, which Twitter has been actively trying to promote in the last nine months or so, is a funky one. On Twitter, The Real Housewives Of New Jersey trumps Modern Family. Why?
Twitter chitchat and a team format are giving NBC’s The Voice a boost in the ratings.
The location-based Meporter service is aimed at both professional and citizen journalists, and creates a community within its own environment as well as on Facebook and Twitter.
Facebook and Twitter are now power brokers for the global television industry. Their ability to create new business opportunities and engage viewers, boosting advertising and pay-TV revenue, gives them a significant and increasing influence over all aspects of television.
Last night, technical difficulties prevented Gray’s Tallahassee, Fla., CBS affiliate from airing its 11 p.m. newscast. The newsroom kept the updates flowing on WCTV.tv, Facebook and Twitter, and it also posted a few videos of anchor Lee Gordon reading stories from the newscast. The videos — which appeared to be shot from a phone — appeared on the stations’ site and its Facebook page.
WLEX News Finds A Friend In Facebook
The news page for Cordillera-owned NBC affiliate in Lexington, Ky. (DMA 63), is third in the U.S. in number of Facebook fans — almost 57,000 with more coming daily to check out the news department’s weather alerts, story teasers, polls and interactive features. Bruce Carter, the station’s news director, expects to have 100,000 by year’s end: “That’s bigger than our audience for our noon newscast.”
Keeping an eye on Twitter is pretty much mandatory in most newsrooms — or at least it should be. Yes, there’s a lot of worthless chatter out there, but every so often you can find a good story.
