U-T San Diego ended the broadcast of its in-house “TV station,” U-T TV, as it lays off more than a dozen staffers at the fledgling video effort, the paper’s president and COO said on Tuesday. The paper will keep its $3 million studio infrastructure and continue to produce short-form video content and truncated versions of some of its programming.
J.R. Mahon, the director of news and programming for U-T San Diego‘s startup streaming TV effort U-T TV, has parted ways with the newspaper. CEO John Lynch said Mahon would stay on in a consulting capacity, though Mahon said that consulting work would be much more informal.
U-T San Diego has been expanding its experiment with an online “television station,” which now streams video 24 hours a day online and on two local cable systems. The company won’t disclose audience metrics and the monetization strategy is vague, but in the newsroom, editors, reporters and videographers work to build what corporate leaders believe is the future of local media.
The newspaper is looking to build on the success of its U-T TV streaming site and expand the idea to metro newspapers across the country. U-T San Diego CEO John Lynch: “This would be an entrance into the broadcast marketplace with a cutting edge, interactive system that will open the door to millions of dollars for additional revenue, and it’s a game changer.”