YouTube is finally going to give @uniquenames — that are comprehensible to human beings — to every single channel on the platform. On Monday, the video giant announced that it is introducing handles, which it described as “a new way for people to easily find and engage with creators and each other on YouTube.” The YouTube handles will appear on channel pages and Shorts, which will make it “simpler and faster to mention each other in comments, community posts, video descriptions and more,” the service explained.
Domain Name Trademarking: Brilliant Move Or Foolish Endeavor?
The temptation to get a leg up on rivals by trying to trademark a URL seems like a more solid gamble these days, thanks to a recent U.S. Supreme Court decision. While one well-known online travel company single-handedly turned the tide, it might be a trickier proposition for media companies looking to do the same.
