Once an icon of cable TV’s money-minting powers, USA Network today symbolizes the industry’s long slide in the face of relentless cord cutting. Now, it’s becoming a crucial test of how much more cash can be wrung from the declining pay TV business.
For the past 18 months, the brain trust at USA Network has been focused on finding a solution to a marketing dilemma: How to freshen the brand of a general entertainment channel in an on-demand world. The team led by Alexandra Shapiro, marketing and digital EVP for the entertainment group at NBCUniversal Cable Entertainment, did extensive market research about the cultural mood of its target audience and focus-group testing of numerous concepts before settling on the network’s first new tagline since 2005: “We the Bold.”
NEW YORK (AP) — On camera, the family on USA’s “Chrisley Knows Best” has briefly addressed son Kyle’s second-season absence, saying he’s “going through a difficult time.” Off camera, the drama is much more intense. Heading into next Tuesday’s season finale, patriarch Todd Chrisley said his 24-year-old son is off his medication for a diagnosis […]