Netflix today has revealed viewership data for 99% of its entire catalog, or about 18,000 titles around the world. It published the numbers in a report, What We Watched, capturing viewing from January to June of 2023. It is the first edition of a planned semi-annual look at viewership on the leading streaming service. The initiative is to document the highs, lows and in-betweens of the platform instead of delivering the customary lists of only the top-performing programming.
While Fox Sports and Nielsen have yet to release their data for viewing during the big game, newly released data from AdImpact is providing a moment-by-moment analysis of viewing trends at key points in the game. Its data suggests that the 2023 Super Bowl viewing peaked at 124 million near the end of the second quarter and that viewing levels ranged from 98.8 million at kickoff to 113.4 million at the end of the game. About 123.5 million people watched Rihanna’s halftime show.
Analyzing available data and speaking with research and ad execs, The Hollywood Reporter attempts to pin down how much viewing happens on various platforms. (Source: THR research)
NBCUniversal says its advertisers had hundreds of millions of reasons to be thankful over the Thanksgiving weekend — one of the business shopping periods of the year. Across its portfolio NBCU’s programming — as measured by Nielsen — reached 121 million people aged 2 and up. Data from measurement company iSpot.tv shows the ads on NBCU properties reached 128 million adults.
Fox said its coverage of the round of 16 match, which started at 10 a.m. ET on Saturday, was viewed by an average of 12.9 million. That included almost 600,000 on its digital streaming services. Telemundo said its Spanish-language coverage was seen by 3.58 million, including 1.26 million for its digital streams on Telemundo and Peacock.
Exclusives
Netflix’s Wednesday scared up a big audience during its opening week. The supernatural-infused mystery series about the Addams daughter and her stint at Nevermore Academy amassed 341.23 million hours viewed since its Nov. 23 debut, marking a new record for the most hours viewed in a week for an English-language TV series on Netflix.
The premiere of HBO’s House of the Dragon pulled in a record-setting audience on Sunday. The Game of Thrones prequel, which is set about 200 years before the previous series and focuses on the Targaryen family, drew nearly 10 million viewers across all platforms in the United States, HBO says. That’s the biggest series premiere in HBO’s history.
The dystopian-themed Korean hit surpasses Extraction as the streaming platform’s most initially viewed show.
If Netflix’s figures are accurate, that would make Martin Scorsese’s 3 1/2 hour crime epic one of this year’s most widely watched Oscar contenders. On Monday it received five Golden Globe nominations, including best film, drama.
The first week of the new TV season shows overall total day broadcast viewership among 18-49 viewers down 8% versus a year ago, when primetime viewership was 6% lower.
TV Viewership Declines Across All Demos
Traditional viewership for long-form video content, such as movies and television on a TV screen, has declined over the past year — and not just with young viewers. In a new survey, Accenture says there was a 13% drop worldwide and an 11% decline in the United States. Even looking at live TV viewing — specifically at sports programming — there have been cutbacks in usages on the traditional TV screen, 10% globally and 9% in the U.S.
Nielsen says 42.8 million people watched President Barack Obama’s State of the Union address. That’s down 11% from the 48 million people who watched Obama’s annual speech to Congress and the American people in January 2010. Nielsen said Wednesday that Obama’s speech was carried on 11 different networks: ABC, CBS, NBC, Fox, CNN, Fox News Channel, MSNBC, CNBC, Telemundo, Univision and Centric.
Nielsen says 42.8 million people watched President Barack Obama’s State of the Union address. That’s down 11% from the 48 million people who watched Obama’s annual speech to Congress and the American people in January 2010. Nielsen said Wednesday that Obama’s speech was carried on 11 different networks: ABC, CBS, NBC, Fox, CNN, Fox News Channel, MSNBC, CNBC, Telemundo, Univision and Centric.
