iSpot.tv Hires Media Measurement Vet Vijoy Gopalakrishnan As Chief Research Officer

iSpot.tv, the real-time platform for measuring the business and brand impact of TV advertising, has named Vijoy Gopalakrishnan chief research officer. With almost 20 years of experience in TV ad measurement, research and analytics, Gopalakrishnan brings to iSpot “deep knowledge of both qualitative and quantitative media and brand measurement,” the company said. The measurement veteran joins […]