DMA 4 (PHILADELPHIA)
WPVI Philly Testing Augmented Reality
In the coming weeks, the ABC O&O will start promotions for its Virtual View — an augmented reality experience that will make its debut at the Philadelphia Thanksgiving Day Parade. The station hopes the technical enhancement to the broadcast will help draw in more viewers. To take advantage of Virtual View, viewers need to download the app Junaio, which is available for iOS and Android.
