Vizio Inks $100 Million In Smart TV Upfront

As it announced that it had secured $100 million in TV-video upfront media agency/advertiser “commitments” for the 2022 year, Vizio Holdings Corp. says its smart TV platform 3Q revenues — largely from advertising sales — grew 134% to $85.9 million.

Polaris Bringing Black-Owned Streaming Channel To Vizio SmartCast Lineup

Vizio Ads Closes Upfront with $100M+ In Commitments

Vizio today said it has closed its 2022 upfront negotiations and secured brand and agency advertising commitments in excess of $100 million, a fourfold increase over 2021. These commitments include enterprise-level buys from six major agency holding companies and increased investment from a number of top advertising categories in traditional TV such as automotive, insurance […]

Locast Adds Support From Vizio Smart TVs


Vizio Posts Loss Despite Gains In Platform Revenue

Vizio’s WatchFree+ Delivers New Look, New Channels

Vizio today unveiled an updated experience for its owned-and-operated free streaming video service, WatchFree+,  with an intuitive program guide and an expanded content offering fueled by Vizio’s Inscape data. Home to hundreds of free streaming channels, WatchFree+ continues to be a top destination on Vizio SmartCast. The reimagined WatchFree+ streaming service provides audiences with greater […]

TV Operators Team Up To Simplify Fragmented Ad Market

Comcast, Charter Communications and Vizio, among others, have created a consortium to identify ways to simplify and scale an increasingly complex TV ad business.

Univision Sets Addressable Beta Tests With Vizio, Dish

Univision is planning to build its addressable advertising capabilities, starting with beta tests with Vizio and Dish this year. More partners will be brought on next year, said Donna Speciale, president of advertising sales and marketing at Univision. Univision earlier announced being involved in the beta testing of Nielsen’s addressable technology, since sold to Roku. It also joined Project OAR, a group led by Vizio that looks to set standards for addressable advertising.


Vizio Profit Down, But SmartCast Users, Platform Revenue Jump

Kids Corner Coming To Vizio Sets From Kidoodle.TV

Vizio, Verizon Media Partner To Advance Connected TV, Omnichannel Advertising

Verizon Media and Vizio today announced a strategic partnership to deliver new cross-platform and connected TV (CTV) advertising solutions, anchored in unique TV viewership data and premium programmatic inventory access. Effective immediately, Verizon Media gains demand-side platform (DSP) access to Vizio’s Inscape viewership data from more than 18 million opted-in Vizio Smart TVs. Verizon Media will be […]

Vizio Launches Product That Controls Ad Frequency

Vizio Ads introduced Universal Frequency Control, a product that limited the number of time a viewer sees the same spot when an advertiser buys commercial inventory through the smart-TV set maker’s platform.

Vizio Accelerates Its Streaming Ads Business

While late to the ad game compared to the likes of Roku and Amazon, original equipment manufacturers like Vizio, Samsung and LG are hurriedly building out their advertising businesses as ad dollars flow into connected TV.

AMC Networks Launches Streaming Outlets For Vizio Smart TVs

Vizio Launches Facebook Watch App On SmartCast TVs

Vizio, the American-based TV and sound bar brand, today announced that SmartCast users in the U.S. and Canada can now access the Facebook Watch TV app and enjoy Facebook videos on the big screen with personalized recommendations delivering instant entertainment. The Facebook Watch TV app allows SmartCast’s millions of users to enjoy a personalized TV […]

Spanish-Language TV Shows, Films Now Streaming Free On Vizio

Vizio Inc. today announced the launch of 10 Spanish-speaking channels for its millions of SmartCast viewers across America. The channels include top-rated multicultural productions from around the world and popular shows dubbed into Spanish. The new linear channels can be found under the “Vizio Free Channels” section from the SmartCast Home screen and will complement Vizio’s […]

Cheddar Launches On Vizio SmartCast

Cheddar, the digital-first news network, is now streaming on SmartCast, Vizio’s award-winning Smart TV platform. With this launch, SmartCast users can now access Cheddar’s live linear channel for around-the-clock viewing for free directly on their Vizio televisions. Cheddar includes in-depth coverage of the business world and the biggest trending stories across, tech, innovation, business, politics, […]

Adam Gaynor Joins Vizio As Network Partnerships VP

Vizio Inc., has added Adam Gaynor as vice president of network partnerships. He will help build direct relationships with networks across Vizio’s SmartCast platform and its advertiser-direct business unit, Vizio Ads. “Adam’s addition to the team represents Vizio’s continued focus and investment in driving the future of TV,” said Mike O’Donnell, Vizio chief revenue officer. […]

Vizio Will Remove the Amazon Prime Video Button From Its Remotes Per Walmart’s Request

Peacock To Launch Nationally On Vizio Smartcast And LG Smart TVs On July 15

Peacock, NBCUniversal’s new streaming service, today announced it will be available on Vizio SmartCast TVs and LG Smart TVs when it launches on July 15. At that time, Peacock will offer a free tier featuring more than 7,500 hours of movies, shows, and timely live and on-demand programming across news, sports, reality and late night. […]

John R. Burbank Joins Vizio Board Of Directors

Vizio, Inc., the U.S. TV brand and sound bar company, today appointed John R. Burbank as the newest independent member of the company’s board of directors. He brings years of experience in media, analytics, marketing and telecommunications that will help guide the company, and advise its management team to best leverage its TV and audio […]

Vizio Is Adding Disney+ To Its Smart TV Platform

Adam Bergman Joins Vizio Ads To Build Advertiser-Direct Business

Smart TV manufacturer Vizio Inc. today announced the addition of Adam Bergman to its growing Vizio Ads team across the country. As vice president of ad sales, Bergman is responsible for forging buy-side relationships and driving Vizio Ads’ direct-to-TV ad sales business. He will report directly to Mike O’Donnell, SVP of Vizio’s Platform Business, who […]

Vizio Launches Smart TV Advertising Business

TV manufacturer Vizio has debuted Vizio Ads, a new business unit that will let brands, agencies and advertisers purchase TV ad inventory across the Vizio SmartCast platform. Ad inventory will be available within the launch and discovery environment, partner OTT apps and throughout Vizio’s WatchFree service.

Vizio Co-Founder William Wang Talks To KTLA’s Frank Buckley

Vizio Offers Streaming Service For SmartCast TVs

LeEco Abandons $2B Deal For Vizio

China’s LeEco has scrapped a planned $2 billion acquisition of U.S. consumer electronics company Vizio due to regulatory issues, a fresh setback to the cash-strapped Chinese conglomerate’s expansion drive.

For Marketers, TV Sets Are Invaluable Eyes

Several companies, eager to help brands more efficiently spend advertising money, use devices to track viewing habits in surprisingly granular detail.

Vizio To Pay $2.2M To Settle TV Spying Suit

TVs May Use More Energy Than You Think

SAN FRANCISCO (AP) — An environmental group accused three major television manufacturers Wednesday of misleading consumers and regulators about how much energy their high-definition screens devour by designing them to draw less power during government testing than in ordinary use. The Natural Resources Defense Council concluded that the TVs made by Samsung, LG Electronics and […]

Vizio Wants Video Privacy Case Dismissed

Smart TV manufacturer Vizio is asking a federal judge to dismiss a lawsuit alleging that the company violated a federal video privacy law by sharing information about consumers with ad tech companies and data brokers.

China’s LeEco Buys TV Maker Vizio For $2 Billion

Vizio Teams With Google On The Future Of TV

In a win for Google, smart TV maker Vizio introduced a home entertainment control system Tuesday that is built on the internet search giant’s Chromecast streaming technology, rather than on competing systems from such companies as Apple.

Vizio, Google Turn Mobile Into Viewing System

Vizio Hit With Privacy Lawsuit Over Connected TVs

Own A Vizio Smart TV? It’s Watching You


Top Victory Adopts Dolby AC-4 For Next-Gen TVs

Television Maker Vizio Files For IPO

Hulu Plus Coming To Vizio’s 8-inch Android Tablet