In an effort to recapture lost sales, Walmart says, it will launch a new ad campaign next month, reclaiming its role as the store with the lowest prices and broadest assortment. And it has stepped up its small-store expansion plans — testing three different formats — and is poised to roll out hundreds of them very quickly.
Consumer product giant Procter & Gamble has partnered with Walmart for a fourth family friendly two-hour movie/backdoor pilot to air on NBC as a time buy.
