DMA 40

WCFT Weathercaster A Social News Master

Just watching WDFT-WJSU Tuscaloosa, Ala., meteorologist James Spann in action on TV is impressive by itself. When a rash of tornadoes crisscrossed the state last week, he tracked them all in real-time, calling on dozens of communities to take cover — sometimes more than once as tornadoes reformed or double-backed. What’s even more amazing is how Spann’s social media accounts exploded during and after the story.