WEAR

In the wake of last year’s oil spill that plagued the Gulf Coast, broadcasters in the Florida panhandle are promoting local businesses and enjoying the emergence of a new ad category — lawyers looking to sue BP. Meanwhile, broadcasters elsewhere in the Southeast may get a piece of an ad campaign to bring tourists back to the panhandle.

Rick Scali, the rental agent in Destin, Fla., who stars in a BP image spot now playing in many markets from Detroit to New York to Dallas, says that BP has done right by him and his panhandle beach community. But he’s not so pleased with how the national media has covered the spill and its aftermath.