A Pew Research Center study found that news Web sites are not making effective use of technology that tailors advertising to users’ online behavior.
Finnish technology startup Kiosked hopes to change the way money moves on the Internet, adding links to advertisements to Web content like pictures and replacing advertising banners.
As further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of the year, according to new data from the Interactive Advertising Bureau and PricewaterhouseCoopers. Year-over-year, that represented a robust 23% increase, as well as the highest first-quarter revenue level ever.
As millions of TV viewers tune into tonight’s American Idol finale, some viewers might find that their iPads seem to be watching the show as well. The Idol fan site AmericanIdolNet.com will display a number of banner ads that directly react to commercials shown on TV, asking viewers whether the Ford commercial on their TV screen is convincing enough for them to buy a new car.
In a study conducted by Break Media and Advertiser Perceptions, 70% of respondents said they planned to increase their ad spending on digital video in 2011. PricewaterhouseCoopers, meanwhile, predicts that spending for online video will increase this year by 38.6% from 2010, coming on top of a 39.5% increase in 2010 compared with 2009.
Online advertising revenue will surge by 13.9% to $25.8 billion in 2010 in the U.S., according to the latest forecast from industry researcher eMarketer. That’s at least the third time that eMarketer has revised its 2010 spending estimates upward. A year ago the company predicted 5.5% growth this year. By May of this year that estimate had swelled to 11%.
Exclusives
The Nielsen Co. disclosed Thursday it has been undercounting traffic to websites — for at least the last three months — due to a flaw in its system that failed to recognize long internet addresses, underestimating “time spent” on the Internet and especially social-media sites.
