What Happens When Facebook Goes Down? Traffic To The Open Web Soars

What happens when Facebook, Instagram and WhatsApp go down for a day? According to some data, traffic to other destinations on the open web jumped by 21%. Thats what an analysis conducted by Taboola of 9,000 digital publishers representing 500 million daily unique users shows.

Akamai Reaches New Web Traffic Milestone

Akamai said today that traffic on its global content delivery network (CDN) reached a new peak last week of 106 Tbps (terabits per second). It was the first time in the company’s 20-year history that the peak volume of data it delivered exceeded the 100 Tbps threshold. “Delivering 106 terabits per second is roughly the […]

TV Networks’ Web Traffic Up In March

TV networks have grown into a major force online as Web audiences have shown an increased appetite for video content. A third of the top 15 news and information Internet properties in March were owned by TV networks, and all five saw double-digit traffic growth since the same month last year, according to traffic data from analytics company comScore. WorldNow and Gannett were No. 2 and No. 4, respectively, in traffic growth between March 2013 and March 2014.

Nielsen Admits Undercounting Web Traffic

The Nielsen Co. disclosed Thursday it has been undercounting traffic to websites — for at least the last three months — due to a flaw in its system that failed to recognize long internet addresses, underestimating “time spent” on the Internet and especially social-media sites.