The Florida market plays larger than No. 39 in terms of news, thanks in part to being Donald Trump’s home base. West Palm saw a hearty influx of residents during the pandemic and the new arrivals just keep coming and stations keep trying to connect with the new viewers. Pictured: Felicia Rodriguez (l) and Tiffany Kenney deliver the noon and 5 p.m. news for Hearst’s WPBF.
With the addition of these three Florida markets, Locast now delivers local TV channels via the internet into 21 U.S. TV markets containing more than 134 million viewers or 41% of the U.S. population. Locast has more than 1.4 million users.
Outside pressure groups are flocking to the West Palm Beach, Fla., media market (DMA 38) for narrow, cheap television campaigns on weekends when President Trump calls it home. The budgets are small, but the buys are a reminder of the unusual efforts being undertaken just to convince one particularly avid television watcher. When he’s back up the north, the ads vanish.
The Scripps NBC and Raycom Fox affiliates in West Palm Beach, Fla., unveil the anchoring lineups for the newscasts to be produced by their news partnership beginning Jan. 3.
