Social media has proved an invaluable tool to Buffalo, N.Y., TV news operations throughout the week-long ordeal that started last Tuesday when early-season storms dumped seven feet of snow in some areas. As the snow piled up, the stations went wall-to-wall with their coverage, but were short-staffed and sometimes unable to put ENG vehicles on snow-clogged streets. Reports from viewers started pouring in as soon as the storm hit, providing a bounty of user-generated content.
Gannett-owned NBC affiliate WGRZ Buffalo, N.Y. (DMA 52), has added WeatherNation TV to its ch. 2.2 as well as on Time Warner Cable ch. 1245. WeatherNation TV currently operates in cities across America, including Atlanta, Chicago, Boston, Minneapolis, Seattle and Denver, providing hyper-local, local, regional and national weather news all day, every day. “We thank […]
WGRZ Buffalo, N.Y. took the Gold for its “WGRZ Storm Team 2 Ready for Winter” campaign. The Silver was won by WNBC New York’s “The Now.” And KMSP Minneapolis captured the Bronze for its “We’re Big Fans of Our Viewers” series of 17 spots.
WGRZ anchor Maryalice Demler and Buffalo News television critic Alan Pergament are at odds over the on-air commentary segments Demler delivers on the Buffalo NBC affiliate.
Effective April 8, Sinclair’s WGRZ Buffalo, N.Y.-produced 10 p.m. newscast will switch from little-watched WNYO to local Fox affiliate WUTV and it will expand from five nights a week to seven nights a week with the addition of weekend newscasts.
Hyperlocal news, daily deals and an increasingly competitive online news and sports scene mirror Buffalo’s emergence from its past as a Rust-Belt has-been.
The Gannett NBC affiliate in Buffalo, N.Y., is bucking industry trends with its focus on in-depth reporting. And that effort isn’t going unrecognized. It’s making steady gains in the ratings and was just honored by the Radio Television Digital News Association with an Edward R. Murrow Award for overall news excellence in a small market.