TVN FOCUS ON ADVERTISING
Optimization And Segmentation Shine With Promise For Spot Ads
The emerging tools require much data harnessing, training and software improvements, among other issues, but the upside is enormous, industry leaders said at a TVNewsCheck webinar last week.
TVN FOCUS ON BUSINESS
Focus On Advertising | Local Spot Revenue Shows Signs Of Life
A TVNewsCheck webinar on optimizing spot TV in this COVID-challenged economy last week found spot revenue picking up in some places, with steady rises since April’s low point. But concerns are afoot about Nielsen’s sample base and problems that may stem from its addition of broadband-only homes to the local TV currency.
