WJLA Washington weatherblogger John Metcalfe blasted those who called into the station over the weekend to complain about the decision to interrupt Jeopardy! to air updates on the tornadoes that were devastating the Southeast. “Would cutting into the show with tornado news be O.K. if it wasn’t during the ever-so-important double-Jeopardy!” he writes.
Allbritton’s TBD brand change illustrates a struggle in local TV today. Brands built on call letters and channel numbers may not translate well to digital platforms if you’re striving to grow a unique online experience that goes beyond an extension of TV.