Keeping a station on the air during a disaster means crafting and rehearsing a plan that’s often based on previous experiences. As Nexstar’s ABC affiliate in Panama City, Fla., learned from October’s Hurricane Michael, sometimes the unforeseen still happens. After the WMBB building lost power, the news team set up in the station’s parking lot for newscasts.
Nexstar’s CBS affiliate leads the Mobile, Ala.-Pensacola, Fla. DMA in total social actions over the last six months according to Shareablee data, while Sinclair ABC affil WEAR bypasses the station with slightly more fans/followers. An aggressive adoption of Facebook Live over the past few months has given WKRG the edge, its news director says.
Veteran Alabama broadcast and sales management executive Jesse Grear will oversee the station group’s CBS and CW affiliates — WKRG and WFNA — in Mobile, Ala.-Pensacola, Fla.
“Providing our viewers with important weather and safety information during storms is an integral part of our responsibility to our local communities,” said George L. Mahoney, president-CEO of Media General.