Content management systems are the workhorses of local stations’ digital operations. Executives from Tegna, NBCU, CBS, Gray, Nexstar and Fox have discovered that user simplicity and integrations for multiplatform distribution have become essential attributes. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Content management systems serving the local media industry have taken a quantum leap forward, and choosing the right CMS has become more complicated than ever. Media companies have some difficult choices: select a system from a vendor, build one in-house or use an open-source system. Ron Stitt, VP of digital media at Fox Television Stations: “The pace of development is still constantly accelerating, and the landscape is incredibly complex when you factor in not just the front end but also the underlying platforms, devices, operating systems, display formats, distribution schemes and advertising/tracking requirements.” Part one of a three-part special report. Read the full report here.