WORLDWIDE ADVERTISING RESEARCH CENTER DATA
Global Ad Consensus Grows Gloomier
Citing increasing economic uncertainty and a “reluctance from marketers to commit ad spend,” the Worldwide Advertising Research Center (WARC) today issued a “gloomier” revision to its ongoing tracking of ad industry forecasts. WARC’s new “consensus” estimate calls for worldwide ad spending to rise 4.4% this year, a downward revision of more than half a percentage point from the 5.1% rate of growth it estimated for 2011 in April.
