Comscore said today it will provide measurement services to Draper Media’s WBOC (CBS-Fox) and WRDE (NBC-Telemundo) Salisbury, Md. (DMA 136). “Comscore’s local television measurement solution, which delivers a massive and passive database of return path devices, provides the stable and reliable measurement we require to work with our agency and advertiser partners,” said Craig Jahelka, president, Draper Media. […]
The purchase from SagamoreHill will add an NBC affiliate to its portfolio of stations in the Delmarva area.
DMA 142
Delaware Gets New NBC Affiliate
The Delmarva Peninsula now has its own NBC affiliate. WRDE-LD is licensed to Rehoboth Beach, Del., but will serve a large portion of Delmarva (including parts of Maryland and Virginia) starting in June.
