Comscore said today it will provide measurement services to Draper Media’s WBOC (CBS-Fox) and WRDE (NBC-Telemundo) Salisbury, Md. (DMA 136). “Comscore’s local television measurement solution, which delivers a massive and passive database of return path devices, provides the stable and reliable measurement we require to work with our agency and advertiser partners,” said Craig Jahelka, president, Draper Media. […]
The purchase from SagamoreHill will add an NBC affiliate to its portfolio of stations in the Delmarva area.
The Delmarva Peninsula now has its own NBC affiliate. WRDE-LD is licensed to Rehoboth Beach, Del., but will serve a large portion of Delmarva (including parts of Maryland and Virginia) starting in June.