Frank Mungeam: The mockery mounted on social media as a video spread virally showing newscasters from WTOL Toledo in what the majority of users found to be a painful effort to sound “high school cool.” An obvious teachable moment emerged when the station published the back story behind the video. In the digital marketplace where video can be shared and spiral virally in minutes, it was a great reminder for all of us. Context is king, and the story is quite different once you know it was done as a community service effort in support of local schools, and not made for broadcast. As journalists, we’d hope we would be more careful about jumping to conclusions before sharing.
It closes on the $105 million purchase from Gray Television of the CBS affiliate in Toledo and the NBC affiliate in Midland-Odessa, Texas.
WTOL, Raycom’s CBS affiliate in Toledo, Ohio, has three times as many social media actions as its next nearest competitor in the market over the last six months according to data from audience insight firm Shareablee. Why? A number of factors, including research on what viewers want, breaking news, weather, stories that deliver polarizing points of view and features designed to encourage viewer engagement.
Raycom’s CBS affiliate WTOL leads all of Toledo, Ohio, local media on social media in overall actions, according to Shareablee data. But Gray’s WTVG puts up a strong fight, and the ABC affil has captured the largest number of fans/followers in this week’s Social Scorecard.
At least seven employees of Raycom’s CBS affiliate WTOL Toledo, Ohio, including three on-air personalities, were fired Monday. The names of those who were let go have not been released. The station posted job listings this week for positions that included two anchors, one meteorologist, a news producer and three content specialists.
TOLEDO, Ohio (AP) — A Toledo television station says its former sports director has died. WTOL-TV reports Orris Tabner died Tuesday. He was 83. Tabner was the station’s sports director […]
The news chief of the Raycom-owned CBS affiliate is leaving the station. In a memo to the staff, Hoyt says that his main reason for leaving is “personal.” Hoyt joined WTOL in 2011, coming from WFIE Evansville, Ind.
Raycom picks the former KRQE-KASA Albuquerque, N.M., sales director to succeed Bob Chirdon atop its Toledo CBS affiliate.
Unable to reach a new retrans deal, American Spirit Media had Buckeye CableSystem take its Fox and CBS affiliates off the cable system’s lineup yesterday.
The sign is already there: “Toledo News Now.” That should become official late today with the expected finalized agreement between American Spirit Media, the new owner of WUPW, and Raycom Media, owners and operators of WTOL. Under terms of the deal, WTOL will handle WUPW’s news programming.
The $22 million sale of LIN’s Toledo, Ohio, Fox affiliate to American Spirit Media got FCC approval on Monday. A service-sharing agreement with Raycom CBS affiliate WTOL attached to the sale allows the stations to share news staff and broadcasts.
Raycom Media-owned WWBT Richmond, Va. (DMA 57), and WTOL Toledo, Ohio (DMA 74) have added diginet Me-TV to their subchannel lineups. The addition of these two stations brings bring the […]
The Raycom CBS affiliate is losing its news director, morning anchor and a meteorologist. ND Andi Roman said she is leaving to spend time with her family, including two teenage sons. Lauren Lowrey, a morning anchor and reporter, is moving to Indianapolis to work for WISH. Mike Stone, the station’s weekend morning and part-time weekday morning meteorologist, also is leaving.