This week’s announcement of a content collaboration between the NBC-owned WRC and Hubbard-owned WTOP-FM brings together Washington’s top TV and radio players. Reporters from each outlet will now be featured on each other’s respective programs and websites, and the two organizations will pair on community events, though a mutual revenue play remains hazy.
The NBC and Hubbard news organizations to provide 24/7 coverage on all platforms.
Allbritton’s ABC affiliate WJLA Washington (DMA 8) and Hubbard Broadcasting’s all-news WTOP-FM today announced a new joint partnership to provide area commuters with real-time traffic information. Under the arrangement, WTOP will become the exclusive morning traffic home to WJLA. Beginning Tuesday, April 30, WJLA Reporter Amanda Meadows will be reporting live from the WTOP “Glass-enclosed […]
Washington all-news powerhouse WTOP’s relaunched news app, which combines a native app home page with the station’s mobile site, streamlines advertising and makes it easier for the newsroom to make changes on the fly. The app has helped boost WTOP’s mobile traffic, which now makes up 10% of its total digital traffic.