TV networks and production studios are turning to text in search of younger audiences for their existing shows and inexpensive options to develop new content franchises. NBCUniversal’s Syfy, AMC Networks, Warner Bros. Digital Networks’ DramaFever and Canvas Media Studios are among the media companies and studios producing series for Yarn, a chat-based fiction app that appeals to teens and twentysomethings. The companies see Yarn as a way to reach an important audience segment as well as to receive in return more in-depth analytics regarding their content’s performance than available on many other platforms.
