Nielsen: Zero-TV Doesn’t Mean Zero Video

It’s true. Most people watch TV in their living rooms using traditional cable or satellite options. In fact, more than 95% of Americans get their information and entertainment that way. But as we explored what the other 5% are doing, we found some interesting consumer behaviors that we want to keep an eye on. This small group of video enthusiasts is tuning out traditional TV — and the trend is growing. This “Zero-TV” group, which makes up less than 5% of U.S. households, has bucked tradition by opting to get the information they need and want from non-traditional TV devices and services.