NBCU’s Telemundo Station Group adds nine stations in six markets in the $75 million deal announced in December. The group now boasts stations in 24 markets in the U.S. and Puerto Rico.
Janette Luviano will lead the Washington station’s newsroom as news director; Will Hildebrandt has been named VP of sales; and Nestor Alvarenga will oversee community affairs strategies as community manager.
The price tag comes from an FCC filing. NBCU announced the acquisition of the Telemundo affiliate group on Monday without giving the price.
The stations include a full power station in El Paso, Texas, and 12 low power outlets in 10 markets. Terms were not disclosed.
ZGS Communications, a Hispanic-owned broadcaster with nine Spanish-language Telemundo affiliates in some of the nation’s largest markets, told the FCC that DirecTV has “systematically denied” the group carriage on its service and ZGS asked the FCC to broker a mutually-acceptable carriage deal with DirecTV or the merged AT&T-DirecTV before approving the merger..
The Hispanic Institute, Entravision Communications Corp., ZGS Communications and the Media Alliance are the latest members of the new coalition created in response to efforts by cable and satellite operators that want to restrict broadcasters’ retransmission consent efforts.
ZGS Communications’ Spanish-language news site Holaciudad partners with TV network Telemundo and mixes local news with national content in its effort to serve Spanish speakers from a wide variety of cultural backgrounds.