CEO Gordon Smith says the association is reviewing options for the event later this year. The annual gathering generated $46.7 million in revenue for NAB in 2018.
NAB Puts Off NAB Show 2020
NAB President-CEO Gordon Smith today issued the following letter to the NAB Show community regarding plans for NAB Show scheduled for April 18-22 in Las Vegas in light of coronavirus concerns:
Dear NAB Show community:
“As you know, we have been carefully monitoring coronavirus developments both domestically and globally over the past few weeks.
“In the interest of addressing the health and safety concerns of our stakeholders and in consultation with partners throughout the media and entertainment industry, we have decided not to move forward with NAB Show in April. We are currently considering a number of potential alternatives to create the best possible experience for our community.
“This was not an easy decision. Fortunately, we did not have to make this decision alone, and are grateful to our NAB Show community for engaging with us as we grappled with the rapidly-evolving situation. This Show is as much yours as it is ours, and it is important to us that we move forward together.
“For nearly 100 years, NAB Show has provided superior value and the best possible experience for exhibitors and attendees. We knew that if we could not deliver on those expectations, we would not move forward. More importantly, keeping the community safe and healthy is NAB’s highest priority; therefore, we are deferring to the developing consensus from public health authorities on the challenges posed by coronavirus.
BRAND CONNECTIONS
“We are still weighing the best potential path forward, and we ask you for your patience as we do so. We are committed to exploring all possible alternatives so that we can provide a productive setting where the industry can engage with the latest technology, hear from industry thought leaders and make the game-changing connections that drive our industry forward.
“I want to stress that despite our disappointment at how this year’s Show has been impacted by global public health concerns, we are more excited than ever about the future of NAB Show and our relationship with you.
“We are grateful for each and every member of our Show community. It is your passion for the industry that makes NAB Show a success year after year, and it is that same passion that will drive us into the future as we look ahead to new possibilities later this year and beyond.”
The annual gathering generated $46.7 million in revenue for NAB in 2018 (the latest year for which figures were available). About 90,000 were expected to attend this year.
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