Sinclair Ups Brian Dodge To WSBT GM

The group owner moves him from digital sales manager in Pensacola-Mobile to lead its CBS-Fox affiliate in South Bend, Ind.

Sinclair Broadcast Group today named Brian Dodge general manager of WSBT (CBS, Fox) in South Bend, Ind. (DMA 99).

Dodge has been digital sales manager for Sinclair’s Pensacola, Fla., and Mobile, Ala., markets since 2015. Prior to that, he held various roles in broadcast and television sales management at a local and national level with various other television stations since 1994.

The announcement was made by Steve Marks, EVP & Chief Operating Officer of Sinclair’s television group, who said: “We are thrilled to promote Brian to general manager and are confident that his 25 years of sales and management experience in the broadcast industry, along with focus on digital sales at Sinclair, make him an ideal leader for our South Bend station.”

Dodge holds a Bachelor of Arts in psychology from Indiana University in Bloomington, Ind.

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