‘AI Overview’ Ads Projected To Generate $1.7B For Google Next Year, $17B By 2027
Days after WPP’s GroupM unit released estimates that more than two-thirds of advertising buys are now “AI-enabled,” a Wall Street equities researcher following the sector has updated calculations for AI-related ad spending to include Google’s “AI Overview” search ads, which leverage Google’s Gemini chatbot technology to enhance search queries and results.
This article was originally posted on mediapost.com
Leave a Reply
You must be a logged in member to post a comment.
Log In Register Now