CBS Courts Advertisers Virtually
![](https://tvnewscheck.com/wp-content/uploads/2020/05/Colbert_CBS_upfronts_2020-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2020/05/Colbert_CBS_upfronts_2020-400x225.jpg)
Every spring CBS parades its stars and executives across the Carnegie Hall stage to try to persuade advertisers to buy commercial time during an event filled with scripted banter and sizzle reels. This year, ad buyers working from home clicked on a link that led them to a cartoon of Stephen Colbert interviewing a dog.
This article was originally posted on nytimes.com
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