Aaron Inman and Susie Toma named VPs of local sales; Tim Bennett and Morgan Spatafore promoted to VPs, agency partnerships, while Theo Berenson is elevated to VP, integrated marketing.
CBS Stations Promotes Five Executives
Matt Naber and Robert Breen, who in August of this year were named co-heads of advertising sales and operations at CBS Stations, on Wednesday announced the leadership team that will be responsible for helping them oversee local ad revenue, sales strategies and operations across CBS’s 27 television stations, as well as Paramount’s local digital and streaming revenue.
Aaron Inman and Susie Toma, currently the vice presidents of sales at CBS Colorado (KCNC Denver) and CBS Pittsburgh (KDKA and WPKD), respectively, have been named vice presidents of local sales at CBS Stations. In these newly created roles, Toma will collaborate with and supervise the local sales teams at the CBS-owned stations in the eastern half of the country, while Inman will have the same leadership role with stations in the western states.
Tim Bennett and Morgan Spatafore have been promoted to serve in the new roles of vice president of agency partnerships at CBS Stations. Bennett, who currently is vice president of the station group’s national sales office in Atlanta, and Spatafore, who is the sales manager at the group’s national sales office in New York, will spearhead CBS Stations’ interactions with key agencies and stakeholders in order to enhance and expand the relationships with these key partners.
Theo Berenson has been promoted to vice president of integrated marketing at CBS Stations. Currently the director of content development at CBS Boston (WBZ and WSBK), Berenson will be responsible for leading a soon-to-be-formed integrated marketing team that will provide support for all sales marketing initiatives across the CBS Stations group.
Inman, Toma, Bennett, Spatafore and Berenson are joining a CBS Stations sales leadership team that also includes Stephen Barr, senior vice president of nontraditional revenue; Patti Cohen, senior vice president of research; Brendan Murnane, senior vice president of local digital sales; Nicole Elie, vice president of political sales; Melanie Pierce, vice president of traffic operations; and Matt Morris, vice president of sales enablement and data advancement.
Naber said: “As we move forward with reimagining our sales organization to most effectively meet the evolving needs of our advertisers and the marketplace, we are pleased to have this opportunity to promote from within and elevate highly accomplished leaders from our local stations and national sales offices. Robert and I are excited to have Aaron, Susie, Tim, Morgan and Theo take on larger responsibilities in service to our entire group.”
BRAND CONNECTIONS
“I know firsthand how terrific Aaron, Susie, Tim, Morgan and Theo have been in their roles at stations and our national offices,” Breen said. “Matt and I look forward to having them join our leadership team – a group that represents the best of the best and is poised to inspire innovation, drive results and help us reach new heights of success in all of our markets.”
Comments (1)
Jim9034 says:
November 2, 2023 at 9:56 am
It seems like every day there is a new CBS announcement of more managers being hired. They have C-suite and mid level managers coming out of their ears.
One new manager mentioned is “spearhead(ing) CBS Stations’ interactions with key agencies and stakeholders in order to enhance and expand the relationships with these key partners.
What??? It’s mindless corporate-speak.
And while the executive management is growing like a weed, the people who work at the stations and newsrooms are understaffed, overworked and underpaid.
The army of new managers will find new ways to deplete the already depleted staffs and find new ways to pay people less.