Gerry McGavick Promoted To VP Of Sales At Hearst

Gerry McGavick, who since 2021 has served as Hearst Television’s corporate director of sales, has been promoted to vice president, sales, according to a company press release. McGavick, until now, has been based at the company’s Boston flagship station, WCVB; he will relocate to the company’s New York City headquarters effective immediately. The announcement was made by Michael J. Hayes, Hearst Television president.

“Gerry continues to be one of the country’s most significant voices in television sales, advocating for our industry and Hearst Television,” Hayes said. “In his expanded role we are confident he will continue to make a substantial contribution as he transitions to our New York office.”

McGavick has led revenue-generation efforts across the company’s television platforms and served as Hearst Television’s primary liaison with the agency community, national sales representation firms, and other sales partners, according to the release. “Since 2019, he has supervised political advertising sales directly,” the company said. “He has also overseen the company’s Sales Account Associate program, a year-long initiative in which trainees work with the local advertising sales teams in each of the company’s markets with the objective of advancing to become sales account executives.”

McGavick spent two decades in the New England area, most notably serving as GM and director of sales at WMUR, the company’s ABC affiliate in Manchester, NH, before moving to his corporate role in 2021. McGavick began his advertising career as a media planner at ad agency Jordan McGrath Case & Taylor, moving to the New York-based ad-sales representation firm Harrington Righter & Parsons. He later became general sales manager of Boston station WLVI-TV before continuing his career at WMUR. McGavick is a second-generation Hearst Television sales executive; his father served as general sales manager at WCVB-TV from 1972 to 1984.

In addition, McGavick served on the New Hampshire Association of Broadcasters board and was chairman from 2015 to 2017. According to the release, he also served on the board of Drug Free New Hampshire. In his hometown of Acton, MA, he led the local Pop Warner football program as president and was awarded the town’s Volunteer of the Year award. He holds a bachelor’s degree in communications from Stonehill College, where he was underwriting director of the college radio station, WSHL-FM, and captain of the football team.