iSpot Taps Jodie McAfee To Lead Agency Partnerships, Help Drive New Currency Initiatives

Jodie McAfee

iSpot, a real-time TV measurement company, today announced that TV data and ad industry executive Jodie McAfee has taken on the role of SVP Agency Partnerships. He is among more than 100 people hired by iSpot in 2022 as the company aggressively moves to meet the needs of independent cross-platform TV measurement and verification.

In this position, McAfee is responsible for expanding and deepening cooperation with agencies and leading special initiatives aimed at helping agencies integrate iSpot’s products for easier buying, planning and optimization. McAfee’s team will also strengthen the bridges between agencies and the 750 direct brand customers that use iSpot’s suite of ad measurement products across the complete lifecycle of advertising from creative testing to media verification to business outcomes.

“iSpot recognizes that agencies play a vital role in shaping the future of TV advertising and consumer/brand engagement,” said iSpot CEO Sean Muller.“We are committed to furthering their successes and innovations with accurate measurement and steadfast support led by Jodie and his team.”

McAfee, who led the creation and development of Project OAR, the industry consortium that brought addressable standards to linear TV, will oversee agency involvement in the growing cross-platform currency movement. His team will also be tasked with helping to bring streaming platforms and agencies together to agree on new currencies coming from iSpot’s verification products, which ensure publishers, platforms and agencies transact on ads delivered when a TV is turned on and detected on a screen.

“There is an enormous opportunity for iSpot and agencies to redefine how TV is bought, sold, measured and verified in a way that improves the process for all constituents in the ecosystem,” McAfee said.

At Vizio, McAfee oversaw the rapid adoption and integration of Vizio’s Inscape ACR data into the TV marketplace. According to iSpot, “he brings to iSpot a deep understanding of the power and representativeness of smart TV data both to measure effectively and to deliver better ad experiences to consumers.” Prior to his executive leadership role at VIZIO, McAfee led the global sales launch of Samsung Ads and was the head of marketing at Hallmark Channel.