John Hillary Named Vice President Of JDA.media

John Hillary

National sales consulting and revenue development firm JDA.media has promoted John Hillary from senior marketing consultant to vice president.

In his enhanced role, Hillary will work alongside JDA executives Angela Betasso and Tom Ray in business development, the onboarding of local media clients and be intimately involved in developing content and teaching inside JDA’s learning management system, OnDemand.

Since 2006, Hillary has worked with hundreds of small-to-medium-size local businesses – building, presenting and closing media marketing strategies. He employs the best of local media in building strategies, including video on linear, digital and streaming platforms; audio platforms; and display platforms.

Hillary began his career with NRS Media in Atlanta working as a project manager, analyzing market trends and sales data. He was soon promoted to one of NRS Media’s lead consultants working as an account director. He was recruited to join WCIU Chicago as an account executive. There, he worked with local companies and national chains.

In 2015, Hillary joined JDA.media as a senior marketing consultant.

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In making the announcement of his latest promotion, President-CEO Angela Betasso said: “As JDA.media continues to evolve and grow, John’s promotion reflects the value he’s brought to our clients and our company. Elevating him ensures JDA has the brightest and freshest minds leading us as we grow the next generation of local media sellers and bring new revenue to our clients.”


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