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Measurement Woes Persist As Stations, Nielsen At Critical Juncture

Since the pandemic, many TV stations are facing measurement and under-delivery issues that they fear will only be compounded by Nielsen’s inclusion of BBO homes in October. While Nielsen is working to improve the sample, the uncertainty has some broadcasters turning to less Nielsen-reliant alternatives. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

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