Media Monitors Granted Continued Accreditation For Radio & TV Spot Data

Media Monitors, recognized by the Media Rating Council (MRC) for its U.S. radio spot data since 2008 and U.S. TV spot data since 2017, announced today the continuation of accreditation for both its radio and TV spot services reporting recorded advertising spots of at least 15 seconds in length.

Media Monitors monitors millions of radio and television commercials, providing near real-time data.

“Receiving continued MRC accreditation is a testament to our unwavering dedication to maintaining high standards of product and service excellence,” said Philippe Generali, president-CEO of Media Monitors. “This recognition underscores the importance of quality within the radio and television advertising markets, ensuring our clients receive reliable and impactful data.”

George W. Ivie, MRC executive director/CEO, said: “We congratulate Media Monitors on this achievement and applaud their commitment to measurement quality. Maintaining MRC accreditation speaks volumes about Media Monitors’ leadership and innovation in delivering reliable advertising data. We look forward to our continued collaboration with them.”