Commercial minute ratings fell in July led by a double-digit decline on cable, which had its worst month since May 2017, according to an analysis of Nielsen data by Michael Nathanson of MoffettNathanson Research. In prime time C3 ratings among 18 to 49 year olds, a key metric for buying and selling ads, was down 12% from a year ago.
America’s Got Talent doubled the demo rating of Bachelor in Paradise in the Tuesday overnight ratings, with Bachelor in Paradise being the NBC show’s closest competition for the night. America’s Got Talent was steady this week with a 2.0 rating in adults 18-49 and 10.9 million viewers, airing from 8-10 p.m. Bachelor drew a 1.0 rating and 4 million viewers, meaning AGT more than doubled the ABC show’s total viewer haul as well.
Bachelor in Paradise was the top show in the key demo in the Monday overnight ratings, but was still down from last season’s Monday debut. The ABC series drew a 1.3 rating in adults 18-49 and 4.5 million viewers on Monday night. That is down just over 20% in the key demo and just over 10% in total viewers compared to the show’s first Monday episode in 2017, which was also the season premiere. This week’s episode was up, however, when compared to the season premiere from last Tuesday, which drew a 1.1 and 3.8 million viewers.
Airing from 8-10 p.m. on Fox, the awards show drew a 0.4 rating in adults 18-49 and 1 million viewers. While those numbers could adjust up later today when the final numbers come in, this year’s show is currently down 20% in the key demo and 41% in total viewers compared to the 0.5 and 1.7 million viewers the show drew last year. Last year’s show was initially at a 0.6 and 1.9 million viewers before adjusting down.
Big Brother remained on top of the charts in primetime, currently showing a 2.0 rating in adults 18-49. The CBS reality show will probably come down to its normal 1.5-1.6 range in the finals.
The NBC competition series drew a 1.1 rating in adults 18-49 and 4.7 million viewers. That is even in the demo with last week but down a little over 10% in viewers from the 5.3 million the show drew last week for the new low. The show moved to Wednesdays at 8 p.m. just two weeks ago, with NBC moving it out of the choice post-America’s Got Talent timeslot in an effort to launch the new series Making It behind AGT.
NBC walked away with Tuesday night in the overnight ratings thanks in large part to America’s Got Talent. AGT held mostly steady this week, drawing a 2.0 rating in adults 18-49 and 10.9 million viewers, down a scant few percentage points from last week.
NBC averaged 4.7 million viewers for the week, CBS had 3.8 million, ABC had 3.1 million, Fox had 1.9 million, Ion Television had 1.4 million, Telemundo has 1.2 million, Univision had 1.1 million and the CW had 840,000.
The Bachelorette drew a 1.8 rating in adults 18-49 and 6.7 million viewers across its three hour broadcast. That is up nearly 40% in the demo versus last week and over 20% in total viewers. It was down approximately 14% in the demo and 12% in total viewers, however, compared to last season’s finale.
Big Brother topped a Sunday night that was largely filled with broadcast repeats. Big Brother was steady with a 1.5 rating in adults 18-49 and 5.6 million viewers. CBS aired only repeats for the rest of the night.