The Masked Singer continued its strong run on Fox Wednesday, finishing more than a full ratings point ahead of its closest competition in the adults 18-49 demographic. The singing competition delivered a 2.4 rating in the demo, up from 2.2 last week, and has now led seven straight Wednesdays in adults 18-49.
The agreement provides access to nielsen currency and consumer behavior data across Graham’s local TV market footprint.
NBC’s This Is Us recorded its lowest adults 18-49 rating ever on Tuesday, though it was still the night’s top show in the key ad demographic. CBS’s NCIS, meanwhile, had a season high in total viewers with the return of a beloved character.
Here’s a rundown of what’s working and what’s not at 10 p.m. on ABC, CBS and NBC and at 9 p.m. on Fox. Those programming decisions have a direct effect on the late news performance of the network’s affiliates.
The Data Plus Math platform will let NBCUniversal measure the incremental impact of audience delivery across all screens, including linear, VOD and OTT.
NBC led Monday’s ratings thanks to improved performances from both America’s Got Talent: The Champions and Manifest. The Champions tied its season high in adults 18-49 with a 1.8 rating, and its 10.42 million viewers is also a season best. Manifest, meanwhile, scored a 1.1 in the 18-49 demographic, its best since Jan. 7 and up from a 0.9 the previous week. Its 6.03 million viewers were the most for the show since November. The Bachelor held steady on ABC, drawing a 1.8 in the demo for the third straight week
Also adding the Rhiza and Voter Ratings to their suite of services for local TV measurement are nine NBC Sports regional networks.
CBS’s broadcast is just a smidge above 2018’s numbers and those of the Golden Globe Awards in January. The awards drew a 12.8 rating/22 share in metered-market households, a 1% improvement on the early ratings for 2018’s ceremony.
A private equity consortium led by Blackstone Group and Hellman & Friedman and a group that includes Advent International and Goldman Sachs Group’s buyout arm have advanced to the second round of bidding for Nielsen Holdings, people familiar with the matter said Friday.