NAB Show: AdNet+ And Thoughtful Partner To Launch CreateAds Self-Serve Ad Platform

A new partnership between OTTera AdNet+ and Thoughtful Agency Inc. has launched CreateAds.tv, a technology platform allowing individuals and businesses of all sizes to create advertising campaigns on TV in just two clicks.

The official announcement was made Tuesday, April 16, at the NAB 2024 Conference in Las Vegas.

CreateAds.tv introduced a turnkey solution that gives brands the opportunity to place ads on connected devices across all platforms globally, including iOS, Android, Roku, Amazon Fire TV, Vizio, Hisense, and many more.

With a two-click setup process, advertisers of all sizes can now launch video advertising campaigns across streaming platforms and channels worldwide.

Speaking on the CreateAds Platform, Stephen L. Hodge, OTTera CEO, said: “With CreateAds.tv, we’re revolutionizing the streaming TV advertising landscape by providing brands with unprecedented flexibility, scale, and control. Our partnership with Thoughtful Agency has enabled us to create a game-changing platform that empowers advertisers of all sizes and budgets to reach global audiences with ease. We’re excited to unlock the full potential of streaming TV advertising and help brands maximize their impact in this rapidly evolving space.”

Key platform features include:

• Unlimited Self-Managed Ad Campaigns offering brands flexibility and scale.
• One Account Multiple Advertisers, perfect for Agencies and Digital Marketing Professionals ready to expand their offerings.
• First of its kind automatic Video QR Codes that make TV advertising immediately actionable.
• Custom Landing Pages, meaning organizations can set up and convert end-to-end campaigns.
• No Minimum Budget puts brands in complete control of spend.

The company said: “With a suite of conversion-focused features, comprehensive performance tracking data, and access to a global network of streaming platforms, Create Advertisers are well-positioned to maximize the attention of TV global audiences.”

Tahirah Banks-Webster, CEO of Thoughtful Agency, said: “We are very excited about the level of access CreateAds brings to global businesses seeking to reach audiences on streaming TV. Partnering with OTTera has supercharged our mission to amplify the voices of brands and individuals globally, many of whose stories often go untold. Our focus was simplicity: now, with just 2 clicks, anyone, anywhere can share their story in the fastest-growing advertising ecosystem in the world. That’s powerful, and we’re thrilled to be at the forefront of it all.”