TV Networks Fight For Fewer Dollars In Upfront Amid Big Streaming ‘Rollbacks’
![](https://tvnewscheck.com/wp-content/uploads/2020/07/tunnel_of_television_screens-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2020/07/tunnel_of_television_screens-400x225.jpg)
The nation’s big media companies are facing significant headwinds in the industry’s current upfront market, when TV networks try to sell the bulk of their commercial inventory for their next cycle of programming. Advertisers are pulling back on the amount of money they wish to commit to TV overall.
This article was originally posted on variety.com
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