Attribution technology plays a growing role in measuring TV advertising’s impact on consumer behavior, while artificial intelligence is expanding its ability to help media buyers and sellers design campaigns that move the needle for clients. A group of top advertising executives will reveal how industry buying and selling leaders are fine-tuning their use of these tools and the impact it’s having on campaign performance in Attribution, AI and Optimizing Spot TV in 2024, a TVNewsCheck Working Lunch Webinar, on Thursday, Aug. 15, at 1 p.m. ET.
Executives from Nexstar, Hearst Television, Graham Media Group and Veritone will address how attribution software can be a potent alternative to using rating points, while evaluating developments in artificial intelligence in creating spec ads and playing an increasingly important role in sales communications.
“Given the unending challenges in audience measurement, sellers are increasingly finding value in attribution software to demonstrate the efficacy of driving traffic to their sites,” said Michael Depp, NewsCheckMedia’s chief content officer and TVNewsCheck editor. “This webinar will look at how executives are honing its use, as well as how AI tools are helping them identify clients, craft communications with them and spin up spec ads within moments, as well as the results that has been yielding.”
Register here.
Speakers
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Stacey Schulman, EVP of Platform Marketing and Intelligence, Nexstar Advertising — Schulman is an award-winning executive at the intersection of marketing and analytics. As the EVP of platform marketing and intelligence for Nexstar Advertising, she is responsible for the sales marketing and audience insights divisions for Nexstar’s unified national sales organization, managing marketplace image, creative services, branded entertainment and product marketing as well as sales intelligence and strategy.
Prior to joining Nexstar, Schulman helmed her own agency, HI: Human Insight, which developed strategies for marketers to generate lasting human connections with audiences and consumers. With over 25 years of experience in the media and advertising industry, Schulman has held leadership positions at some of the industry’s most prominent media companies including chief marketing officer at Katz Media Group, where she oversaw the marketing and research teams across the Katz radio and television divisions, and Turner Broadcasting where she oversaw sales research for the entertainment and sports brands. On the agency side, Schulman created The Consumer Experience Practice for The Interpublic Group after successfully running global research for Initiative, one of the holding company’s agency brands.
Schulman has conducted traditional, interactive and social media research, including work with MIT that introduced the value of what consumers create and share in their digital lives. Her work and vision in the arena of fan cultures and consumer expression led to the development of Initiative’s social media practice, PropheSEE (2005), pre-dating social media giants, Meta, X (Twitter), Snapchat and Pinterest.
Schulman has been routinely quoted in trade and consumer media outlets, and has appeared regularly on CNN, CNBC and Fox News Channel to discuss media trends. Her work with Hi Human Insight was honored as a Global Insight 250 Winner by Esomar in 2023, highlighting a career of recognized achievements (RadioInk Top Woman in Radio, Gold Medal for Research Innovation at the ARF’s Great Mind Awards, RadioInk Top Woman in Radio, Multichannel News Top Woman in Cable, Mediaweek Allstar and an Advertising Age Media Maven.)
![](https://tvnewscheck.com/wp-content/uploads/2024/07/Martinez_Chris_2024.png)
Christopher Martinez, OTT Director of Sales, Hearst Television — A veteran of television and digital sales, Martinez started his career with Katz Television Group, where he represented Hearst Television’s stations initially in 11 markets. In 2017, he received the inaugural TVB Next Award for Television Sales. By 2018 he was promoted to manager, integrated video with responsibility for selling Hearst’s OTT platform, Hearst Anyscreen, for all of the Katz represented Hearst stations.
In 2021, he moved in-house with Hearst Television to oversee Anyscreen as well as ad sales for Hearst Television’s rapidly growing Very Localstreaming service, which now boasts dozens of originals and is available on every major platform.
![](https://tvnewscheck.com/wp-content/uploads/2024/07/Newman_Michael_2024_2.png)
Michael Newman, Director of Transformation, Graham Media Group — He has built digital news properties focused on user experience and interactivity and digital storytelling for newspapers broadcasters, and digital local media since 2004. Newman has worked with Graham Media Group for the last 15 years innovating different ways to present local news and strategies to monetize effectively in a disrupted space.
Now the director of transformation, he continues to seek the best ways to promote local media into new spaces and business models while improving user interactions and experiences.
![](https://tvnewscheck.com/wp-content/uploads/2024/07/Cramer_Paul_2024.png)
Paul Cramer, Managing Director, Media and Broadcast, Veritone — Hehas nearly three decades of experience in the media and entertainment industry and has been instrumental in collaborating with media companies to enhance revenue and audience engagement through technology.
Prior to joining Veritone in 2017, he spent 10 years with Triton Digital, where he served as the EVP of publisher development for North America. Before Triton, he was VP of sales at MJI Interactive, an early pioneer of SaaS solutions for the radio industry.
Cramer holds an MBA from St. Bonaventure University.
Paige Albiniak, TVNewsCheck contributing editor, (moderator)
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