Digital

Every Tuesday, Netflix will update the site “Top10 on Netflix” with the top 10 series and films on the streaming service. Until now, Netflix has been selective in sharing viewership data. It has occasionally shared views for hits, and it logs a top 10 list, without data, on the service, itself.

Netflix is backing up its promise of more transparency into metrics with the launch of a new website that will feature weekly lists ranking shows and movies by their total hours viewed. The streaming giant, which had for the past two years counted a “view” as anytime one of its subscribers watched at least two minutes of a show or movie, is now formally shifting to total hours viewed as its standard metric.

LinkedIn is experimenting with ways that businesses on its platform can encourage open conversations around business-type products. The company is working with two early beta testers. The idea is to prompt engagement between members, as well as between members and product development teams at brands.

Still a hit in print, the weekly chronicle of celebs and ordinary people who make news is set to become the property of a company specializing in informational websites, Dotdash.

Broadcasters racing to keep up with creating content for an expanding array of distribution platforms told The Weather Company their meteorologists needed two things: speed to publish and the ability to work remotely. The weather provider responded with Max Velocity, a browser based platform that enables lightning fast story creation in a tool so easy to use that it expands the potential user pool to non-meteorologists and even sponsors.

Disney and Netflix are very different companies, with very different investor bases, but they’re head-to-head competitors in the streaming wars. And on Friday, Netflix’s market valuation climbed above Disney’s for the first time in about a year — ironically, coming on “Disney Plus Day,” the Mouse House’s company-wide marketing event designed to punch up excitement and subscriber signups for the streamer.

The WarnerMedia-owned streamer will debut And Just Like That with two episodes on Dec. 9, picking up 11-plus years after the last time Carrie Bradshaw (Sarah Jessica Parker) and Co. were on screens in the second SATC feature film. The remaining eight episodes will roll out weekly.

A local ‘Choose Your Own Adventure’ experiment to attract younger audiences. The goal was to engage younger viewers, particularly in the desired 18-34-year-old demographic, with an alternative to the standard TV news package.

The veteran Cox executive will oversee the Local Media division’s digital thought leadership, vision, strategy, development and execution of non-linear opportunities for Scripps’ 61 television stations in 41 markets.

The third season of Netflix’s You premiered to big streaming numbers in the week of Oct. 11-17, coming close to unseating Squid Game in total viewing time. You earned 1.94 billion minutes of viewing time for the week (season three premiered Oct. 15), finishing second overall behind Squid Game. The Korean hit amassed 2.25 billion minutes, down from 3.02 billion the previous week but the show’s third consecutive week over 2 billion.

The new agreement expands marketing activations into messaging, via Holler’s contextually recommended expressive content.

CBS touts its strength in the metric most associated with streamers, so The Hollywood Reporter decided to check the network’s claims.

As it announced that it had secured $100 million in TV-video upfront media agency/advertiser “commitments” for the 2022 year, Vizio Holdings Corp. says its smart TV platform 3Q revenues — largely from advertising sales — grew 134% to $85.9 million.

Television became a lifeline for American households during the pandemic, but a new report from Mohu suggests the financial investment in TV services has hit a tipping point.

Sinclair Broadcast Group and its advanced marketing services company Compulse have picked Oracle Moat to measure media performance across more than 300 digital properties. Oracle Moat Analytics will help advertisers determine traffic metrics, viewability metrics and brand safety rates for ad campaigns.

Sharri Berg, president of the newly launched Fox Weather streaming channel, will keynote TVNewsCheck’s NewsTECHForum in a wide-ranging look at its operations and the rapidly evolving TV weather landscape. Fox Weather meteorologists Amy Freeze and Craig Herrera will join the discussion on Dec. 14, presented in-person at the New York Hilton and virtually. Register here.

NBCUniversal is making its livestream shopping debut with a show on Instagram and other platforms during the holiday season, allowing viewers to buy clothing, home decor and other products featured in the program, the Comcast unit said on Tuesday.

Ad buyers will no longer be able to use topics such as health, race or sexual orientation to target people with unwanted ads on Facebook or other Meta apps.

The senior Washington correspondent’s NBC News Now streaming program will run at 5 p.m. nightly, and will debut Nov. 15.