Digital

The marketing services arm of the management consulting company has launched a Programmatic Services unit, encompassing planning, buying and management of media. It’s led by Scott Tieman and follows a recent uptick in client demand for help with their programmatic ad-buying.

Nexstar’s WDTN-WBDT Dayton, OH is looking for a national sales manager. Nexstar also has an opening for a digital media manager at WHBF-KGCW Rock Island, IL. CW Richmond needs an account executive, in this historic part of VA. To see all job openings, visit our Media Job Center here.

The social media service’s viewing will be tracked with Nielsen’s Digital in TV Ratings that allows for the reporting of a single metric, including linear viewing on digital devices, with the traditional linear TV audience metrics.

Verizon Digital Media Services has deployed Quick UDP Internet Connections (QUIC) across its content delivery network, with 125 points of presence globally. The transport protocol, developed by Google, improves webpage […]

The guidance from the Digital Advertising Alliance requires advertisers to provide consumers with a link to a searchable database with more information about who placed the ad, their spending and contributions, and how the advertiser can be reached, among other things.

The streaming service said Monday, in a tweet, that the former president and first lady will produce films and series for it, potentially including scripted and unscripted series, documentaries and features.

Gray Television is the first major station group to deliver live feeds, VOD content on the new OTT service.

Marketers will be able to search through a list of potential influencer partners based on “audience match,” reach, engagement, follower counts and the number of video views they have amassed.

The top six cable operators lost 285,414 pay TV subscribers in the first quarter, more than doubling the 114,059 lost in the first three months of 2017, Leichtman Research reports. The significant uptick in cord cutting for cable came as growth slowed for these operators’ broadband businesses. The top six MSOs added 894,497 high-speed internet users in the first quarter, down from just over 1 million in the comparable 2017 period.

The move is designed to accelerate automated advertising transactions for local television and media agencies.

Warren Schlichting, group president of Sling TV, presented a simple solution to the problem of rising retransmission fees: Don’t pay them and incorporate free OTA signals instead.

The pact includes 15 critically acclaimed Viceland series including Ellen Page’s Emmy-nominated Gaycation and Gloria Steinem’s Woman, as well as popular shows such as rapper chef-Action Bronson’s F*ck, That’s Delicious. The series will be available for streaming exclusively on Hulu beginning June 8.

The Associated Press is more than three years into using automation to produce thousands of earnings reports stories each quarter and is now expanding into sports. And, says the AP’s Lisa Gibbs, that’s just the start of what automation and AI will do to speed the production of text and video stories and make its reporters better.

A bill that would protect the FCC’s net neutrality rules from being repealed passed a key procedural hurdle by a 52-47 vote, clearing the way for a final vote Wednesday afternoon. Three Republicans joined the 49 Democrats in voting to begin debate on the measure.

News publishers and gaming creators have noticed a recent viewership surge for live videos on YouTube. The publishers and creators seeing the trend have been streaming live videos on YouTube for years and have not made any significant programming adjustments that would explain the uptick. They say the viewership increases are sizable enough to be noticeable, but not so significant as to be inexplicable.

When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It was argued that “free” was necessary to attract eyeballs, and that’s what the advertising model required: LOTS of eyeballs. Research at the Missouri School of Journalism indicates the industry has finally found a pluralism in approach: a metered pay model with 10 or fewer free reads before a reader/viewer would be asked to subscribe, donate or register.

New research from the Video Advertising Bureau shows that live TV is still king, with the majority of viewers watching their favorite programs live, rather than time-shifting, or watching them after they’ve already aired. However, it also found that 81% of viewers who binge video-on-demand programming say they can view it at a time that is convenient for them. As a result, VOD ad impressions increased nearly fourfold, to 23.3 billion in 2017 from 6.3 billion in 2014.

With a new corporate structure in place designed to stimulate sales, ABC execs made the case that the company’s networks are more integrated and potent than ever. In a sign of increasing integration of TV network brands, Freeform joined the upfront mix for the first time.

TV’s annual “upfront” market, when U.S. networks try to sell the bulk of their advertising inventory for the coming programming season, has never been more intricate and convoluted. Yes, advertisers continue to invest most of their dollars based on Nielsen measures of how many people are watching at any given time. But as more viewers have migrated to on-demand streaming and mobile screens, Madison Avenue is growing more interested in using data to pinpoint new niches: first-time car buyers, expectant mothers, orange-soda drinkers and much more.

With high profile primaries in numerous states and similar elections last week, and more coming over the next few months in preparation for the November election, broadcasters are dealing with the legal issues that arise with on-air advertising that either promotes or attacks candidates and which addresses other important matters that will be decided in the election — including ballot issues in a number of states. Now there are efforts underway to bring FCC-like regulation to the world of online political advertising.