Stories That Touch Hearts Are Gold For Tegna
Heart Threads started as a Facebook feature at various Tegna stations highlighting the best in people and then was spotlighted on air, has become something much bigger. Tegna took the individual stories, re-packaged them with Heart Threads branding, and added music and text for all of the group’s stations to share. Now Tegna is starting to monetize the Heart Threads stories, developing a new digital revenue stream and a new advertising opportunity for customers that want to be aligned with feel-good content.
Is There A Path To Profit For YouTube TV?
Like other virtual MVPDs, YouTube TV is a money-loser. Analyst Todd Juenger speculates on how the OTT TV service can make more hay in a tough business.
Hollywood mogul Jeffrey Katzenberg has secured about $800 million in financing for his video startup NewTV, which the company will use to fund high-end TV series that have YouTube-length episodes, according to people with knowledge of the matter.
The FCC has unanimously approved a notice of proposed rulemaking looking into opening up the 2.5-GHz band for wireless broadband, but not without pushback from some educational broadband services that use the band.
This is a fan reaction to a TV series cancellation the magnitude of which we have rarely seen: Three hours after news broke of Fox not picking up Brooklyn Nine-Nine for Season 6, the cop comedy was the No. 1 trending topic on Twitter, going head-to-head with the biggest TV event in the world, Eurovision. While done at Fox, Brooklyn Nine-Nine may not be gone altogether. Hulu, Brooklyn Nine-Nine‘s SVOD home, is considered the most likely choice,
The Daily has given rise to The Weekly, a documentary series for FX (and Hulu). The show is part of a Times initiative in the entertainment world.
WTMO Launches New App And Website
WTMO-CD Orlando, Fla. (DMA 18), is rebranding from “Telemundo Orlando” to “Telemundo 31,” effective immediately. The station also unveiled its new website Telemundo31.com and “Telemundo 31” mobile app. With the launch of […]
Digital ad spending set a new record in 2017 — topping $88 billion, an increase of 21% from 2016, according to the just-released IAB Internet Advertising Revenue Report. Much of the growth was fueled by the expansion of mobile usage and advertising.
The expanded agreement makes Telemundo Enterprises the largest provider of Spanish-language content on the streaming service.
Daniel Alvarez will be responsible for growing the NBC and Telemundo stations’ digital footprint to better serve bilingual audiences.
Roku CFO: Earnings Reflect Cord-Cutting Trend
A+E says initial business outcome guarantees will focus on the number of website visits or in-store foot traffic of a marketer’s business. The move shifts a decades-long emphasis on making guarantees on commercial TV ratings, based on age and gender. A+E says it will offer advertisers three tools to support this new guarantee effort: attribution measurement, audience targeting and consumer insights and analytics.
The social network overhauled itself into three new divisions and shuffled the leadership of its key businesses in one of its biggest reorganizations.
People who stream TV content now prefer to watch it on TV sets instead of personal computers, according to a new report from Conviva. According to the report, The Secret Life of Streamers Part II, in primetime between 9 and 10 p.m., connected TV sets accounted for 48% of the episodic video plays in 2017, up from 35% during the 2016 survey.
The company’s digital concierge, known only as the Google Assistant, is gaining new — if experimental — abilities to handle tasks such as making restaurant reservations and placing other tedious phone calls without human hand-holding. The search giant aims to make its assistant and other services so useful that people can’t live without them — or the search results that drive its advertising business.
Microsoft doesn’t have a streaming service, leaving it out of the content rush. Porter Bibb says it will solve this by acquiring Netflix.
The Peabody Media Center at the University of Georgia has named six winners of this year’s Peabody-Facebook Futures of Media Awards for outstanding digital storytelling released in 2017. This year’s […]
Cheddar, the streaming video network dubbed the “CNBC for millennials” is launching its own business-focused news channel for Snapchat Discover.
Good digital news producers need traditional skills as well as an understanding of technology, says Renee Johnson, the digital content director at WLOX Biloxi, Miss. She also stresses the importance of seeing the big picture, whether it’s in piecing together a story from a variety of sources or knowing the ins and outs of the overall newsroom operation.
BuzzFeed named Lauren Dolgen, previously with Vice and a long-time MTV exec, as head of BuzzFeed Studios. In her new role, Dolgen will oversee development of original products for BuzzFeed partners on TV, subscription VOD, film and digital. She will work with talent and intellectual property from BuzzFeed, BuzzFeed Media and BuzzFeed Media Brands.
As of November 2017, more than 65 million U.S. homes own an enabled device capable of streaming content to the TV. That’s a big number, and it continues to grow. While 59% of U.S. homes are streaming enabled, the story varies by market.