Promotion

KMSP Minneapolis, like most TV stations, has many openings it needs to fill. The station created a recruitment video unlike any other, a wild musical with an eye-catching song and dance number starring its employees.

Though legacy TV companies have been promoting their streaming content, they also continue to boost their linear TV programming on their mainstream networks. For the three months ended July 31, networks have aired 13% more national TV program promos (1.7 million spots) and 10% more impressions (248.8 billion) versus the same period a year ago, according to a MediaPost analysis of  iSpot.tv data. When it comes to advertising dollar value, those promos are estimated to be worth $1.34 billion in equivalent media buys.

Local TV creative marketing types love to see what other stations across the country are doing. Recent Market Share columns that shared news promos are among the highest viewed Market Share columns so far this year, according to Google Analytics.

Welcome to another episode of Checking In, a Market Share weekly feature in which we survey local TV marketing and creative services directors to find out who they are, their challenges, their successes and their visions for the future. Today, we check in with Joe Kozlowski. He’s known by many as Promo Joe, and has been the creative services director at KFOR, Nexstar’s NBC in Oklahoma City, for almost 15 years.

Today begins a new weekly feature on Market Share, Checking In, that surveys marketing and creative services directors to find out who they are, their challenges, their successes and their visions for the future.

New jobs posted to TVNewsCheck’s Media Job Center include openings for two local sales managers, a western regional sales manager, two photojournalists, two news producers, an assignment editor, marketing producer, anchor/reporter and senior reporter.

Three-plus months after emerging from a $43 billion merger, Warner Bros. Discovery has completed its communications executive roster. Nathaniel Brown, who formerly headed communications for Discovery and was named chief corporate communications officer at WBD in May, conveyed the news to employees in an internal memo. Along with new titles and posts for eight U.S.-based execs and two in the international ranks, Brown’s memo disclosed that eight veterans of the pre-merger companies are preparing to exit WBD after a transition period.

Chris Alexander, executive VP of publicity and corporate communications for Disney Television Studios, is stepping down from his role, after a combined 30 years at Disney and Fox. He will be leaving on Aug. 5.

The Warner Bros Discovery-owned cable news channel has hired Kristine Coratti Kelly as EVP and global head of communications, reporting to CNN CEO Chris Licht. Kelly joins from The Washington Post, where she is currently chief communications officer and GM of Washington Post Live. She began her career at CNN in 2000, and will officially return to the company next month, based in New York.

There’s no clear explanation yet as to why the long-running ad agency shuttered its business last Friday. Employees received a company-wide email that it was shuttering at close of business, a fraught development for Netflix, which is just beginning the second phase of its Emmy campaigns.

When Bob Evans was asked why he comes to work every day at KSTU in Salt Lake City, he began “a very powerful speech we didn’t see coming,” says Darcy Stapleford, a KSTU promotion producer.

Tegna’s CBS affiliate in Washington this morning on Monday show off ECO9, an environmentally friendly, low-emission live truck. The Toyota Highlander XLE Hybrid was built by Frontline Communications. The Washington Area Toyota Dealers are launch partners for the ECO9 and its exclusive sponsors.

New jobs posted to TVNewsCheck’s Media Job Center include openings for an affiliate relations director, general sales manager, creative services writer/editor/producer, news producer, national sales manager, creative services director and account executive.

The Fox Los Angeles O&O needed a partner to reach viewers in one of the city’s fastest growing metro regions and settled on the Ontario International Airport, which handles 6 million travelers annually. A true multiyear partnership was formed that doesn’t involve paid media, but serves both parties.

WDSU New Orleans received the 2021 Sigma Delta Chi award from the Society of Professional Journalists for its breaking news coverage of Hurricane Ida. And then it constructed a promo around that honor that makes a strong claim about the quality of its breaking news coverage.

Sabrina Caluori has been promoted to executive vice president and head of marketing and brand strategy for Nickelodeon following the departure of Chief Marketing Officer Jenny Wall this week.