Promotion

Crime-fighting choppers, weather and investigative testimonials, late news images and a weather app promo done in May from markets like Seattle, Los Angeles, Jacksonville, Austin and Richmond offer ideas and, perhaps, inspiration.

Sinclair Broadcast Group is partnering with Feeding America to help provide meals to children and families across the U.S., with a goal of helping to donate a million meals this summer.

Ghosts’ freshman season may have ended in April, but CBS is keeping the show’s spirit alive throughout its hiatus. The network will celebrate the breakout sitcom with several activations, stunts and online experiences throughout the summer. And though a summer campaign may seem odd for a show that won’t air new episodes until fall, there’s a method behind CBS’s ghoulish madness. Above: The campaign kicked off with the cast performing Ghosts: The Musical at the Paramount upfront.

Jonathan Bing has left his post as director of communications at Netflix to take the role of chief communications officer at Vice Media Group. Based in Los Angeles, Bing will lead Vice Media’s communications strategy across its portfolio of brands, including Vice News, Vice TV, Vice Studios and Refinery 29.

Amid growing streaming and connected TV advertising efforts, traditional media companies continue to also ramp up their legacy linear TV networks promotion and advertising efforts heading into the summer. Total media value and paid national TV spending is up 8% to $955.9 million over a two-month period from April 2-May 31, according to estimates from iSpot.tv — producing 162.7 billion impressions.

Lauri Metrose is exiting her post as EVP communications at CBS Studios for a new opportunity outside the entertainment industry. Metrose, who will leave at the end of June, has spent virtually her entire career at CBS, going from a rising-star junior publicist to one of the most accomplished and respected TV communications executives in town. Search for her replacement is expected to begin this week.

Ten new jobs posted to TVNewsCheck’s Media Job Center include openings in news, sports, marketing, engineering, IT, operations and sales.

After seven-and-a-half years as president and CEO of Promax, Steve Kazanjian is stepping down. He will serve as a consultant to the nonprofit organization for the next few months. Stacy La Cotera, the association’s general manager and executive producer, will become its next leader.

Liotta’s publicist, Jen Allen, said he was in the Dominican Republic shooting a new movie and didn’t wake up Thursday morning. He was 67.

Miller is the TV marketer who launched some of NBC’s most iconic shows, including Miami Vice, Golden Girls, Friends, Seinfeld, ER, The West Wing, The Office and 30 Rock among many others.  His “Must See TV” campaign remains one of the most memorable and most cited in TV history.

The industry veteran will oversee marketing and digital strategy for all Allen Media Group streaming content.

WJXX and WTLV, Tegna’s ABC and NBC affiliates in Jacksonville, Fla., ran a two-week on-air campaign promising viewers that something big was coming. What was coming was four years and $1 million in the making, and it was going to be revealed live during the evening news.

Twelve new jobs posted to TVNewsCheck’s Media Job Center include openings in news, engineering, creative services and accounting.

AMC Networks is making some changes to its senior leadership team. The company has hired Len Fogge to be president of marketing, and is promoting streaming chief Miquel Penella, adding oversight of AMC Networks International in addition to his streaming responsibilities. Both men report to AMC Networks interim CEO Matt Blank.

The Station Summit returns to an in-person event next month, and Promax organizers provide a look at what’s on tap each day for local TV station attendees, including one session designed especially for first-time managers.

NBCUniversal communications vet Katherine Nelson has joined Disney Branded Television in the newly-created role of vice president of corporate communications. In this position, Nelson will be responsible for overall communications strategy in support of the organization’s business and executive team as they ramp up the volume of programming that they create, produce and market for Disney+ and linear networks Disney Channel, Disney XD and Disney Junior.

Johanna Fuentes is about to exit her post as head of global communications for WarnerMedia Studios and Networks Group. Tom Ascheim, former head of the Kids and Family division, is also leaving in the latest round of high-level executive changes spurred by the WarnerMedia-Discovery merger.

She is responsible for external and internal corporate communications strategies and execution for the extensive portfolio of content brands including 20th Television, ABC Entertainment, ABC News, ABC Signature, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic and Onyx Collective.

WTVJ, the NBC O&O in Miami, saw its 6 a.m. news go from fifth place to first in just one year. How did it do that? “There are so many elements” behind its ascendancy, says Jorge Carballo, WTVJ’s GM.